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The rise of mass media in the last half of the 20th Century turned us all into "consumers" and took away much of the natural human inclination to be creators, performers, singers, musicians and storytellers.

Today, the rapid proliferation of cheap professional-quality media-making tools, paired with the drastic decrease in the cost of content distribution is leading to a quiet, but quite real revolution in the quantity and quality of "amateur" content. It's the democratization of media, the "Big Flip" as Clay Shirky calls it, and we think it's going to play an increasingly important role in how we make, share and consume media. For more, read my introduction to Amateur Hour.

In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

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February 18, 2004

Become the Local Media

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Posted by Jonathan Peterson

Glenn Reynolds suggests local blogs as a great area to target for future growth. Media consolidation has turned most local TV news into little more than weather, traffic, crime reporting and cross-promotions for other TV shows and most local newspapers into little more than classifieds and AP wire reports, there is a real opportunity for grassroots journalism.

If politics isn't your interest, local blogs focusing on the music scene, restaurants, or retail can do just as well. Review local bands' shows, shoot a little video, post some interviews with fans or musicians, and you'll soon be well-known in your area. You may even find people willing to pay to advertise on your blog, or to donate in support of your efforts.

Modern technology -- especially the combination of easy web publishing, cheap web hosting, and rapidly spreading access to broadband internet -- means that a single individual can compete with Big Media organizations on a surprisingly equal footing, if he or she picks the area carefully. While there will be lots of attention given to warblogs and blogs focusing on national politics between now and the Presidential election in the fall, I think that over the long term it's blogs focused on other areas that have the most potential for growth, and for affecting the world on a day to day basis.

Atlanta is very underserved by real reporting. Who's in?

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