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The rise of mass media in the last half of the 20th Century turned us all into "consumers" and took away much of the natural human inclination to be creators, performers, singers, musicians and storytellers.

Today, the rapid proliferation of cheap professional-quality media-making tools, paired with the drastic decrease in the cost of content distribution is leading to a quiet, but quite real revolution in the quantity and quality of "amateur" content. It's the democratization of media, the "Big Flip" as Clay Shirky calls it, and we think it's going to play an increasingly important role in how we make, share and consume media. For more, read my introduction to Amateur Hour.

In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

Amateur Hour

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July 21, 2004

Google buys (then gives away) Picassa

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Posted by Jonathan Peterson

Picassa, a relatively powerfull photo management tool was purchased by Google a couple weeks ago. . Assumably we'll see some interesting integration of Blogger and Picassa in the near future.

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COMMENTS

1. Tom Good on July 21, 2004 12:35 PM writes...

There is some integration already, and free image hosting for Blogger users. You can click and drag a photo to the BloggerBot pane, add a caption, and click a button to create a Blogger post automatically. I've been using it on my blog, and it is very convenient. It will automatically resize the pictures to a small size for the body of the post and a larger size for when you click on the picture. Here is the explanation:

http://www.hello.com/how_bloggerbot_works.php

And as an example, here is a post I created using BloggerBot:

http://ironmonkey.blogspot.com/2004/07/red-day-lily.html

By default, it will create a link to the "hello" site at the end of the post, but this is configurable.

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2. Luca - Pandemia on July 22, 2004 06:49 AM writes...

It's Picasa, not PicaSSa ;) bye

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3. HDTV Info on July 25, 2004 08:43 PM writes...

Why google had to buy it off other company instead of developing something similar by itself?

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4. Dane on August 23, 2004 08:19 AM writes...

well, google seems to find it so good to make an investing instead of developing something simliar. Why re-invent the wheel?

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